This story appeared in HT Cafe on 22/04/08 and this is what i call “IPL Effect”.

SRKIndian’s are crazy about two things – Bollywood and cricket. And with both coming together this season in the form of IPL matches, which will continue till June 1, many have shifted their loyalties from their loved ones and even work, to the idiot box.

Twenty-six-year-old Ashish Sinha, recently told his girlfriend Neha not to ‘bug’ him on days when his favourite teams were playing.

And how did she react? Says Neha, “I was kind of prepared for it; I might even watch a couple of matches with him.” Unlucky few While their problem has been nicely sorted out, Sachin Kumar, a chartered accountant, will have to go underground for a while. “I’ve told my girlfriend that I’ll be doing late shifts in the office. But I’ll be watching the matches on the big screen. Women never understand these guy things,” he sighs.

MSDKashmeera Sahni, an HR executive, and her group, have come up with a special strategy “Since all of us . can’t be absent from work at the same time, we have a plan – we’ve decided on days when we will ‘fall sick’, depending on which team is playing,” says Sahni.
I ndian’s are crazy about two things – Bollywood and cricket. And with both coming together this season in the form of IPL matches, which will continue till June 1, many have shifted their loyalties from their loved ones and even work, to the idiot box. Twenty-six-year-old Ashish Sinha, recently told his girlfriend Neha not to ‘bug’ him on days when his favourite teams were playing. And how did she react? Says Neha, “I was kind of prepared for it; I might even watch a couple of matches with him.” Unlucky few While their problem has been nicely sorted out, Sachin Kumar, a chartered accountant, will have to go under- ground for a while. “I’ve told my girlfriend that I’ll be doing late shifts in the office. But I’ll be watching the matches on the big screen. Women never understand these guy things,” he sighs. Kashmeera Sahni, an HR executive, and her group, have come up with a special strategy “Since all of us . can’t be absent from work at the same time, we have a plan – we’ve decided on days when we will ‘fall sick’, depending on which team is playing,” says Sahni.